Flashback Friday: Card backs provide valuable real estate

"Let’s face it, there’s not much happening on the back of a student ID card. Mag stripes and barcodes aside, in most cases the reverse side features little more than a paragraph of tiny, black-and-white legal jargon and perhaps the odd financial network logo.

But a growing number of institutions are putting the backs of their IDs to a different use by printing campus resource numbers, emergency services lines and other pertinent information for students. Even recently, initiatives have been formed calling for the backs of student ID cards to be used for more effectively to better serve the students carrying them."

-Andrew Hudson

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